How to Repurpose Content as a Blogger: Maximize Your Efforts and Save Time
Blogging is exciting, but let’s face it—it can also be overwhelming. As a new blogger, you might feel like you need to be everywhere at once: Instagram, Pinterest, YouTube, Twitter… the list goes on.
But here’s the good news: you don’t have to create brand-new content for each platform. Instead, you can repurpose your content, transforming one blog post into multiple pieces of content across different channels. It’s about working smarter, not harder.
In this post, we’ll explore how to repurpose content effectively, saving you time and energy while ensuring your content reaches its full potential. Plus, we’ll walk through an example weekly schedule to help you manage it all.
Why Repurposing Content Is a Game-Changer
Repurposing content is all about maximizing your efforts. Instead of constantly coming up with new ideas for every social media platform or content outlet, you take a core piece of content—like a blog post—and reshape it for different channels. It’s efficient, and it ensures you get the most mileage out of your work.
Here are some benefits of repurposing:
1. Consistency
Stay active on multiple platforms without having to create unique content for each one.
2. Reach
Different people consume content in different ways. Some love reading blog posts, while others prefer quick social media updates, podcasts, or videos.
3. SEO Boost
Each time you repurpose a piece of content, you create more opportunities for your blog to be discovered through search engines.
Start with a Solid Blog Post
Your blog is the foundation. Every repurposing strategy begins here because this is where your long-form content lives. A well-researched, detailed blog post is like a hub from which all other content can flow.
Example Blog Post: “10 Tips for Meal Planning as a Busy Mom”
Let’s use this post as an example. Once you’ve published your blog, it’s time to turn that content into a range of smaller pieces to share across different platforms.
Here’s how you can break down this single blog post into multiple types of content:
1. Instagram Posts
- Pull out two or three of the top tips and turn them into shareable graphics or carousel posts.
2. Pinterest Pins
- Create multiple pins focusing on different aspects of the post—one could be a pin for the full list of tips, while another could highlight individual tips.
3. Facebook Updates
- Post a short teaser or a key takeaway from the blog post, with a link back to the full post.
4. Video Content
Record a short video where you talk through the tips and share your own experience with meal planning.
5. Email Newsletter
- Send a summary or teaser of the blog post to your email list, encouraging them to click through for more detailed info.
The Power of Social Media: Tailor Content for Each Platform
Each social media platform has its own vibe. When repurposing, think about how to adapt your content to fit the style and audience of each one.
1. Instagram
Instagram is all about visuals. For our meal planning example, you could create a visually appealing carousel post showcasing a few of the tips. Don’t forget to use Instagram Stories and Reels, too! Create quick, bite-sized videos where you talk through one or two tips in under 30 seconds. You can even encourage your followers to swipe up or click the link in your bio to read the full blog post.
2. Pinterest
Pinterest is a visual search engine and a major traffic driver. Create multiple pins for the same blog post, each targeting a slightly different audience or aspect of the content. For example, one pin might focus on “Meal Planning for Busy Moms,” while another could highlight “5 Quick Meal Planning Hacks.” Make sure each pin links back to your original post.
Using Tailwind, a Pinterest scheduling tool, you can plan these pins weeks in advance. Tailwind not only helps automate your pinning process but also ensures your content is posted at the best times for engagement.
3. Facebook
On Facebook, engagement is key. Post a short excerpt from your blog, ask a question to start a conversation, and include a link to your full post. This platform is also great for repurposing video content—upload a short clip or a live video summarizing your blog post.
4. Don’t Forget Video!
Video is huge right now, so why not repurpose your blog post into a YouTube or TikTok video? You could film yourself talking through the main points, or create a quick how-to video. You could also use Canva to create animated videos with minimal effort.
5. Podcasting
If video isn’t your thing, podcasts are another great way to reuse your blog content. Record a podcast episode based on your blog post, offering additional insights or sharing personal stories to add more value. Many people love listening to podcasts while they’re on the go, so you’ll reach an audience that might not have the time to sit down and read a blog.
Create Downloadable Content: Freebies for Your Readers
Offering free downloadable content is a great way to repurpose your blog post while building your email list. For example, you could turn the meal planning blog post into a printable meal planner or grocery list template. People love practical resources, and this gives them a reason to sign up for your email list.
Example Weekly Schedule for Repurposing Content
To make repurposing part of your routine, it helps to have a schedule. Here’s an example week to show you how you can repurpose one blog post across various platforms without burning out.
1. Monday – Publish Blog Post
- Write and publish the core blog post: “10 Tips for Meal Planning as a Busy Mom.”
- Share a link to the blog on your social media channels.
2. Tuesday – Instagram and Pinterest
- Create an Instagram post using one of the meal planning tips and design a carousel post for more engagement.
- Create three Pinterest pins, each highlighting a different aspect of the blog post, and schedule them using Tailwind.
3. Wednesday – Facebook and Twitter
- Share a Facebook post with a teaser and ask a question to engage your followers. For example, “What’s your biggest challenge with meal planning?”
- Post a short excerpt from the blog post on Twitter with a link to read the full article.
4. Thursday – YouTube or TikTok
- Film a 3-5 minute video summarizing the blog post for YouTube or a short 30-second TikTok sharing two quick meal planning tips.
5. Friday – Email Newsletter
- Send an email to your list with a teaser of the blog post, offering a free meal planning printable if they click through to the full post.
6. Saturday – Repurpose into a Podcast
- Record a podcast episode talking through the blog post’s tips, with added insights or personal stories.
7. Sunday – Relax!
- Review analytics to see what performed best and where you can improve next week.
Automation Tools to Make Repurposing Easier
Let’s face it: manually posting content every day can feel exhausting. This is where automation tools like Tailwind, Buffer, and Hootsuite come to the rescue.
These tools allow you to schedule posts across platforms in advance, giving you time to focus on creating high-quality content instead of worrying about when and where to post.
Tailwind is ideal for Pinterest and Instagram, while Buffer and Hootsuite can manage multiple platforms like Facebook, Twitter, and LinkedIn all in one place. Use these tools to batch your content and schedule it for the entire week, so you’re not constantly posting.
Keep Evergreen Content in the Mix
Evergreen content, like our meal planning example, stays relevant over time. This type of content is perfect for repurposing again and again. Every few months, revisit your evergreen posts, update them if necessary, and start the repurposing process all over again.
Measuring the Success of Your Repurposed Content
It’s essential to track the performance of your repurposed content. The whole point of repurposing is to reach more people without having to create more content from scratch, but how do you know if it’s working?
Use Google Analytics to track your blog traffic. Look at where your visitors are coming from—are they finding you via Pinterest, Instagram, or Facebook?
Additionally, use the built-in analytics tools on each social media platform (like Instagram Insights, Facebook Page Insights, and Pinterest Analytics) to see which repurposed posts are driving the most engagement and traffic.
You can also monitor your Tailwind dashboard to check how your Pinterest pins are performing over time. If you notice that one type of content or platform is consistently outperforming others, adjust your strategy to focus more on what works.
Making Repurposing a Habit
Content repurposing doesn’t have to be a one-time thing. Once you get into the rhythm, it can become a regular part of your content creation process. Plan for it from the beginning, so every blog post is repurposed into multiple pieces of content automatically.
When planning your content calendar, think ahead. For every blog post you write, make a list of how you’ll repurpose it across different platforms, from social media posts to podcasts. This not only keeps your content flow consistent but also ensures that you’re getting the most out of your hard work.
Final Thoughts on Repurposing Content as a Blogger
Repurposing content is a powerful strategy for new bloggers, saving time and maximizing the value of every piece of content you create. By transforming one blog post into Instagram posts, Pinterest pins, YouTube videos, podcasts, and more, you can maintain a consistent presence across platforms without burning yourself out.
Remember, tools like Tailwind, Buffer, and Hootsuite can make the process even smoother by automating your content scheduling. Whether you’re blogging about parenting tips, cooking hacks, or productivity, repurposing your content helps you reach a wider audience without having to constantly churn out new material.
Take the leap, get organized, and start repurposing your content today!
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As always, I’d love to hear from you – drop us a comment below and let us know how you feel about repurposing your content across multiple platforms!
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