The Ultimate Guide to Re-Pinning on Pinterest: A 6-Month Strategy for New Bloggers
As a stay-at-home wife and a blogger, managing my time effectively while building a successful blog has be challenging. Pinterest, with its visual appeal and vast user base, offers an incredible opportunity for driving traffic to a blog.
One of the key features of Pinterest that can significantly impact your blog’s growth is re-pinning. Let’s get in to what re-pinning on Pinterest means, how to do it effectively, and lay out a strategic plan to leverage this feature over the first six months of starting your blog.
What Is Re-Pinning on Pinterest?
Re-pinning is a fundamental feature of Pinterest that allows users to save or share content from others’ boards to their own boards. Essentially, when you re-pin a pin, you’re curating content from across Pinterest and adding it to your own collections. This not only helps you organize content you find valuable but also makes your boards more attractive to other users who might share similar interests.
Here’s why re-pinning is crucial:
– Increases Your Content Visibility: Every time you re-pin someone else’s pin, it can appear in the feeds of your followers, increasing your visibility.
– Engages with the Community: Re-pinning is a form of engagement. By re-pinning content from other users, you’re participating in the Pinterest community, which can lead to reciprocal actions.
– Boosts Traffic: Well-curated boards filled with high-quality pins can drive traffic to your blog as users explore your boards and click through to your content.
How to Re-Pin on Pinterest: A Step-by-Step Guide
1. Find Pins to Re-Pin:
- Search Function: Use Pinterest’s search bar to find pins related to your blog’s niche. Type in keywords or phrases, and Pinterest will show a variety of pins that match your search.
- Explore Your Feed: Scroll through your home feed, where Pinterest shows pins based on your interests and past activity.
- Check Group Boards: If you’re part of group boards, these are goldmines for finding high-quality, niche-related pins.
2. Evaluate the Pin:
- Quality of the Image: Ensure the image is clear, visually appealing, and relevant to your audience.
- Description and Keywords: Look at the pin’s description. Does it contain relevant keywords? Is it descriptive and engaging? These factors help in SEO and increase the chances of the pin being discovered.
- Source: Click on the pin to check the source. Is the linked content valuable and from a trustworthy site? You don’t want to re-pin broken links or low-quality content.
3. Re-Pin the Pin:
- Select a Board: Choose a board that is relevant to the pin’s content. If you’re re-pinning a recipe, for instance, place it in your “Healthy Recipes” board.
- Customize the Description: Add your own description or tweak the existing one to include keywords or notes that will resonate with your audience.
- Pin It: Click the “Save” button, and the pin will be added to your selected board.
4. Keep It Consistent:
- Make it a habit to re-pin daily: Consistency is key in maintaining an active and engaging Pinterest presence.
Why Re-Pinning Should Be Part of Your Pinterest Strategy
Pinterest does not function like a social network for the blogger; it’s a powerful search engine where users actively look for inspiration, ideas, and solutions. Re-pinning serves multiple purposes in your overall Pinterest strategy:
- Diversifies Your Content: While creating your own pins is essential, re-pinning allows you to fill your boards with high-quality content even when you don’t have new blog posts to promote.
- Builds Relationships: By re-pinning content from other bloggers and brands, you’re more likely to get noticed by them, potentially leading to collaborations or reciprocal sharing.
- Optimizes Your Pinterest Presence: Well-rounded boards with a mix of your content and others’ create a comprehensive resource for your followers, encouraging them to follow your boards and share your pins.
Developing a 6-Month Pinterest Strategy for New Bloggers
Now that you understand the importance of re-pinning, it’s time to integrate it into a broader Pinterest strategy. The following six-month plan is designed to help new bloggers build a strong Pinterest presence and drive traffic to their blogs.
Month 1: Setting Up and Research
1. Create a Pinterest Business Account:
- If you haven’t already, convert your personal Pinterest account into a business account. This will give you access to Pinterest Analytics and other tools to track your performance.
2. Optimize Your Profile:
- Profile Picture: Use a professional-looking profile picture that aligns with your brand.
- Bio: Write a keyword-rich bio that clearly states what your blog is about and how you can help your audience.
3. Create Initial Boards:
- Start with 5-10 boards that align with your blog’s niche. Ensure each board has a descriptive name and contains relevant keywords.
- Add a few pins to each board. These can be a mix of your own content and high-quality pins from other sources.
4. Research Competitors and Influencers:
- Identify top bloggers or influencers in your niche. Analyze their Pinterest profiles to see what boards they have, what content they pin, and which of their pins are performing well.
5. Start Re-Pinning Daily:
- Commit to re-pinning at least 5-10 pins a day. Focus on curating valuable content that will attract your target audience.
Month 2: Content Creation and Pinning Strategy
1. Develop a Pinning Routine:
- Set aside 30 minutes a day to pin and re-pin content. Use a mix of your own blog posts and others’ content to keep your boards active.
2. Create Custom Pins:
- Design 10-20 custom pins for your own blog content using tools like Canva. Make sure each pin is visually appealing, contains your brand colors, and has a clear, readable font.
3. Join Group Boards:
- Start applying to join group boards in your niche. These boards can exponentially increase the reach of your pins.
4. Experiment with Pin Descriptions:
- Write different descriptions for your pins, incorporating relevant keywords and phrases. Monitor which ones perform better and refine your approach based on the results.
5. Continue Re-Pinning:
- Increase your re-pinning to 10-15 pins per day. Focus on finding trending content that aligns with your audience’s interests.
Month 3: Analytics and Optimization
1. Monitor Pinterest Analytics:
- Use Pinterest Analytics to track which pins and boards are performing best. Pay attention to metrics like impressions, saves, and clicks.
2. Optimize Your Boards:
- Based on your analytics, optimize your boards by reordering them, updating board descriptions, and adding more relevant pins.
3. Create More Content:
- Based on what’s working, create more pins and blog posts around popular topics.
4. Engage with Followers:
- Start engaging more with your followers by responding to comments and interacting with their content.
5. Re-Pinning Adjustment:
- Adjust your re-pinning strategy based on analytics. Re-pin more of what’s working and less of what isn’t.
Month 4: Growth and Collaboration
1. Collaborate with Other Bloggers:
- Reach out to other bloggers for collaboration opportunities, such as group boards, pin swaps, or guest posts.
2. Participate in Pinterest Challenges:
- Look for Pinterest challenges that align with your niche. These can increase your visibility and grow your following.
3. Create Seasonal Content:
- Develop pins and blog posts around upcoming holidays or seasonal trends.
4. Host a Pinterest Contest:
- Consider hosting a Pinterest contest to encourage engagement and attract new followers.
5. Maintain Re-Pinning:
- Continue re-pinning 15-20 pins a day, focusing on content that’s performing well.
Month 5: Scaling Up
1. Scale Your Pin Creation:
- Create 20-30 new pins this month, experimenting with different designs and formats.
2. Invest in Pinterest Ads:
- If your budget allows, start experimenting with Pinterest ads to boost your top-performing pins.
3. Expand Your Reach:
- Apply to more group boards and engage with larger audiences.
4. Diversify Your Content:
- Start creating video pins or story pins to diversify your content offerings on Pinterest.
5. Focus on Re-Pinning Quality:
- As your profile grows, focus on re-pinning only the highest quality content. Your boards should now be a go-to resource in your niche.
Month 6: Evaluation and Long-Term Planning
1. Review Your Analytics:
- Conduct a thorough review of your Pinterest Analytics. Identify trends, high-performing pins, and areas for improvement.
2. Update Your Strategy:
- Based on your findings, refine your Pinterest strategy for the next six months. Consider what’s working, what’s not, and what you can do differently.
3. Plan for the Future:
- Develop a content calendar for the next six months, incorporating the insights you’ve gained from your Pinterest activity.
4. Consider Automation:
- As your profile continues to grow, consider using tools like Tailwind to schedule your pins and manage your re-pinning activity more efficiently .
5. Evaluate Your Re-Pinning Strategy:
- Review the success of your re-pinning efforts over the past six months. Identify which types of content generated the most engagement and clicks. Based on this, continue refining the quality and relevance of the pins you choose to re-pin.
6. Expand Your Network:
- Engage more with Pinterest communities by joining more group boards, collaborating with influencers, and participating in Pinterest-related events or webinars. Networking can open up new opportunities for expanding your reach and influence on the platform.
Key Tips for Long-Term Success on Pinterest
As you move beyond the initial six months, here are some key tips to ensure long-term success on Pinterest:
Consistency is Key
Pinterest rewards consistency. Continue to pin and re-pin daily, even if it’s just a small number of pins. Regular activity keeps your profile active and relevant, helping you maintain visibility in the Pinterest algorithm.
Stay Updated with Pinterest Trends
Pinterest is a dynamic platform with evolving trends. Stay updated with the latest Pinterest trends and adapt your content accordingly. Whether it’s a new pin format or a seasonal trend, being quick to adapt will keep your content fresh and appealing.
Focus on High-Quality Content
Over time, your focus should shift more towards the quality rather than the quantity of your pins. Invest time in creating beautiful, compelling pins that resonate with your audience. High-quality visuals and engaging descriptions are more likely to be re-pinned and shared by others.
Leverage Pinterest SEO
Pinterest operates similarly to a search engine. Use SEO strategies within your pin descriptions, board titles, and profile bio. Consistently include relevant keywords that your target audience is searching for to increase the chances of your pins appearing in search results.
Engage with Your Audience
As your follower base grows, so should your engagement. Respond to comments, thank users for re-pinning your content, and engage with their pins as well. Building a community around your brand on Pinterest can lead to stronger relationships and increased loyalty.
Experiment and Learn
Pinterest provides various tools for you to experiment with, including different pin formats like video pins, story pins, and carousel pins. Don’t be afraid to try new things and see how your audience responds. Regular experimentation can lead to discovering new strategies that work even better for your niche.
The Power of Re-Pinning for New Bloggers
Re-pinning on Pinterest is more than just sharing content—it’s a strategic tool that can help you build a strong, engaging presence on the platform. For new bloggers, mastering the art of re-pinning can accelerate your growth, increase your blog’s traffic, and establish your brand in your niche.
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As always I’d love if you could leave a comment and let us know how you’re getting on in your blogging journey and if you’ve been utilising repinning, or any helpful tips you have for the newbie blogger!
