How to Blog about Blogging

How to Set Up a Blog About Blogging: The Ultimate Guide for New Bloggers

Blogging about blogging is an exciting and rewarding venture—if done correctly. While many bloggers jump into the niche just to make money, the truth is that readers crave authenticity, and they can easily spot insincerity. In this guide, we’ll walk you through setting up a blog about blogging, making sure you provide value at every turn. We’ll also help you avoid the common traps many new bloggers fall into, ensuring your blog becomes a trusted resource for others.

1. Be Authentic: Don’t Blog About Blogging Just Because It’s Easy

It’s easy to start a blog about blogging, but it’s difficult to stand out if you don’t have experience or genuine insights. Too many people start a blog in this niche without having much success themselves. People crave authentic content, and if you’re not passionate about what you’re writing or providing real value, it’s going to show.

One mistake I’ve seen repeatedly is bloggers creating generic courses about how to start a blog—without having achieved success themselves. I’ve personally bought terrible courses from bloggers who were faking their expertise. Don’t be that blogger. Focus on your actual journey, sharing tips and lessons based on what you’ve learned. Readers appreciate vulnerability and honesty.

Pro Tip: Write about the real challenges you face in your blogging journey, and how you overcame them. Authenticity builds trust, and trust builds a loyal audience.

2. Provide Real Value: Solve Problems You’ve Faced Personally

If you want to succeed as a blogger about blogging, your content must solve real problems. The most successful bloggers don’t just offer surface-level advice—they dig deep into issues that other bloggers face. For example, if you struggled to figure out how to set up Google Analytics, optimize blog images for speed, or navigate affiliate marketing, write a step-by-step guide on it.

One of the things I did early on was make sure that if I had trouble finding the answer to something, I’d write about it to help others. This way, my content felt useful and unique. Copying what the big names like Adam Enfroy or Sophia Lee are doing won’t help—you need to find fresh angles and offer something that others aren’t.

Actionable Tip: Focus on topics you struggled with as a new blogger, and write in-depth guides that genuinely help others. This will set you apart in a crowded niche.

3. Don’t Blog About Blogging Without Passion

If blogging is your main focus, or you want your entire blog to be about blogging, make sure you have a deep passion for it. Without passion, your content will feel generic and uninspired. If you’re doing it just to make money or because you don’t know what else to write about, you’ll burn out quickly, and your readers will notice.

I didn’t make my entire blog about blogging—I wrote the occasional blogging post amidst my usual lifestyle/home content, and this kept things interesting for me and my audience. Blogging about blogging can be a tough niche to break into, so unless you’re truly passionate AND knowledgable, consider weaving blogging posts into a broader niche.

Important Insight: Blogging about blogging can be very competitive. My blogging-related posts bring minimal traffic because I’m not known primarily for blogging advice.

4. Essential Equipment: Start with the Basics

When starting your blog, having the right tools can make your life much easier. You don’t need to invest a lot of money upfront, but there are a few essentials that will help you get started:

• A Reliable Laptop: Your laptop will be your primary tool, so make sure it’s fast and reliable. You don’t need the newest model, but it should handle multiple browser tabs and apps without slowing down.
• WordPress: Most bloggers recommend WordPress due to its flexibility and wide range of plugins. Make sure you install Yoast SEO to optimize your posts for search engines and WP Rocket to improve site speed.
• A Good Camera: If you plan to use images, invest in a decent camera for quality visuals. High-quality images make your blog more professional and engaging.
• A Microphone: If you plan to get into podcasting or YouTube, a good microphone ensures your audio is crystal clear.

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5. Monetization Strategies: Be Smart About Making Money

Monetizing a blog about blogging requires patience and the right strategy. Don’t rush into creating a course or selling products until you’ve built up trust and expertise. Instead, focus on these monetization strategies:

• Sponsored Content: Once your blog gains traction, brands may approach you for sponsored posts. Be selective, and only work with brands that align with your audience’s interests.
• Courses: Eventually, you may want to create a course, but only do so when you have real results to back it up. Don’t rush into course creation just to make money—people can tell when a course is poorly thought out, and it will hurt your credibility.
• Affiliate Marketing: Recommend products and tools you actually use, like hosting services or plugins. Authenticity is key here—readers will appreciate your honesty. Here’s some affiliate programs I participate in and highly recommend for all new bloggers:

ShareASale Affiliate Program

Temu Affiliate Program

BigScoots Affiliate Program for when you’re Blogging about Blogging!

Tailwind via Impact Affiliate Platform for Blogging about Pinterest/Blogging aspects of running your Blog

Amazon Prime – every niche can find something with Amazon Prime and you can share it with the Amazon Associates Program HERE!

6. Leverage Social Media: Pinterest, YouTube, and More

Your blog is the foundation, but to grow your audience, you’ll need to expand to other platforms. Social media, especially Pinterest, is a huge traffic driver for bloggers.

• Pinterest: Use vertical pins with clear, engaging titles to promote your posts. Pinterest users love blogging tips, so create visuals that link back to your blog posts. Keywords like “blog traffic tips” or “beginner blogging strategies” can help you rank in Pinterest searches.
• YouTube: Video content is a great way to connect with your audience on a deeper level. Create tutorials, share your blogging journey, or repurpose your blog posts into video content.
• Podcasting: Many people love listening to podcasts while multitasking. If you have the time, start a podcast to share in-depth tips, interview other bloggers, or even talk about your blogging process.

Actionable Tip: Repurpose your blog posts into other formats, like YouTube videos or podcast episodes. This saves time and allows you to reach new audiences.

7. Schedule and Workflow: What a Typical Week Looks Like for a Blogger

Running a blog about blogging requires a balance between content creation, promotion, and engagement. Here’s what a typical week might look like for a blogger:

• Monday: Write a detailed blog post focused on a specific blogging-related topic, like SEO for beginners or Pinterest marketing tips. Spend the rest of the day editing and formatting the post.
• Tuesday: Design graphics for Pinterest and Instagram. Create at least 3-5 Pinterest pins for your latest post, and schedule them using a tool like Tailwind. Share your post on Instagram stories and your feed.
• Wednesday: Record a podcast episode or a YouTube video based on your blog post. For example, if you wrote a post about monetizing your blog, expand on it in video or audio form.
• Thursday: Engage with your audience. Respond to comments on your blog and social media, interact with other bloggers, and reply to emails. This is crucial for building relationships and trust.
• Friday: Focus on SEO maintenance. Update old blog posts, check for broken links, and improve internal linking. This helps keep your blog optimized for search engines and boosts your ranking over time.
• Saturday: Plan your content calendar for the upcoming week. Research keywords, outline your next blog post, and brainstorm new series or topics that could attract attention.
• Sunday: Take a break from creating and promoting content, but engage with your audience through light interactions on social media. Maybe do a live Q&A on Instagram or respond to Pinterest comments.

This schedule keeps you productive without burning out, ensuring you’re consistent in content creation and audience engagement.

8. The Road to Success: Patience and Perseverance

Blogging is a long game. Success doesn’t happen overnight , and that’s especially true in the highly competitive niche of blogging about blogging. If you’re in this for the long haul, you’ll need to be consistent, patient, and prepared to put in a lot of hard work before you see significant results.

Here’s a rough timeline of what to aim for:

• Months 1-3: In the beginning, you’ll likely have very little traffic. This is the time to focus on creating valuable, evergreen content, optimizing your blog for SEO, and establishing a presence on Pinterest or other social media platforms.

• Months 3-6: By this point, you should start seeing some traction if you’ve been consistent with your content and promotion. You might start receiving comments or messages from readers, and your blog will begin to rank for a few long-tail keywords.

• Months 6-12: Now is the time to focus on refining your monetization strategy. You may begin to see your first affiliate sales or sponsored opportunities. Keep pushing your best content, improving SEO, and engaging with your audience.

• 1-2 Years: If you’ve been consistent, you should see a significant uptick in traffic and income by this point. Continue building relationships within the blogging community, and consider scaling your efforts with a course, an ebook, or advanced monetization strategies.

The Takeaway

Blogging about blogging can be an incredibly rewarding niche, but it requires patience, dedication, and authenticity. To succeed, focus on helping others by solving real problems, stay consistent, and always be passionate about your content.

Build trust with your audience by sharing genuine experiences and avoid shortcuts like creating low-value courses or generic advice. Over time, with the right strategies, you’ll grow a blog that stands out and makes a real impact in the blogging community.

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As always, I’d love to hear from you – drop us a comment below and let us know the blogging tips that have worked for you!

Last update on 2025-04-20 / Affiliate links / Images from Amazon Product Advertising API